Thank you for considering a career at Roper St. Francis Healthcare!
Scheduled Weekly Hours: 40
Work Shift: Days (United States of America)
Primary Function/General Purpose of Position
The Web Content Strategy Manager is responsible for developing and executing content strategies for RSFH.com and affiliated digital properties of Roper St. Francis Healthcare. This role collaborates with internal and external subject matter experts to create and implement content plans that drive engagement, improve user experience, and ensure content aligns with our brand, audience needs, and business goals. The Manager oversees the creation, optimization, and management of our digital content and tactical execution of content strategies. This role requires a blend of creativity, analytical thinking, and leadership to collaborate with cross-functional teams including freelancers and agencies, and work closely with the Web Strategy Manager, creative services, marketing, and other colleagues within the integrated Marketing & Communications department.
Essential Job Functions
?Develop and implement a comprehensive web content strategy that aligns with business objectives and elevates the user experience.
Writes and edits high-quality content for RSFH.com, the affiliated blog, and other digital properties, ensuring alignment with brand standards and strategic goals.
In collaboration with the Web Strategy Manager, create and execute a comprehensive SEO strategy to maximize the organic reach and performance of website and blog content.
Ensure all content adheres to company guidelines, accessibility standards, and digital best practices.
Conduct regular content audits of digital content to maintain consistency, ensure accuracy, and remove outdated or underperforming materials.
Collaborate with content creators, departments, facilities, and service line stakeholders to develop yearly, quarterly, and monthly content plans that support collective business objectives.
Initiate and oversee the development of new content channels, managing the process from strategy through execution.
Serve as a key liaison between stakeholders to ensure content initiatives are aligned with broader organizational priorities.
Manage third-party vendors to support content creation and production efforts as needed.
Monitor, analyze, and report on content performance using tools like Google Analytics, Conductor, and similar platforms to inform strategic improvements.
Leverage data-driven insights to refine content strategies, boost engagement, drive traffic, and enhance conversion rates.
This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.
Licensing/Certification
None
Education
Bachelor’s Degree required. Degree in Digital Strategy, Marketing, Communications or a related field is preferred.
Work Experience
5+ years of experience in content strategy, web content management, or a related role.
Strong copywriting skills with the ability to create compelling and persuasive content.
Strong understanding of SEO principles, UX writing, and digital marketing trends.
Experience with analytics tools (e.g., Google Analytics, or similar).
Training
None
Language
None
Patient Population
Not applicable to this position
Working Conditions
General office environment.
Physical Requirements
Skills
Hard/Tech/Clinical Skills:
Knowledge and experience working with HTML, SEO, and Google Analytics
Proficient communicator, writer, and storyteller
Experience with Content Management Systems, WordPress, Asana, Microsoft Teams and other project management systems
Strong understanding of SEO principles, UX writing, and digital marketing trends.
Soft/Interpersonal Skills:
Collaborative and highly communicative working style
Organized with an attention to detail
Critical thinking and problem-solving skills
Active listening
Relationship building with internal and external stakeholders at all levels
Time Management
Roper St. Francis Healthcare is an equal opportunity employer.
Many of our opportunities reward* your hard work with:
Comprehensive, affordable medical, dental and vision plans
Prescription drug coverage
Flexible spending accounts
Life insurance w/AD&D
Employer contributions to retirement savings plan when eligible
Paid time off
Educational Assistance
And much more
*Benefits offerings vary according to employment status.
Department:
SS Marketing - Digital Strategy - Roper St Francis Healthcare
Roper St. Francis Healthcare cares for more Lowcountry families than any other healthcare provider in our area. Our mission is simple: Healing all people with compassion, faith and excellence. Throughout our entire 150 year history, people have trusted the name Roper St. Francis Healthcare. We are Charleston’s only private, not-for-profit hospital system with a specific focus on community outreach. We have nearly 1000 doctors on our team and the Lowcountry’s second largest employer with more than 6000 employees. Our team puts patients first, a quality that has led us to receive top national awards in patient satisfaction year after year. Great Place to Work certified, August 2023 – August 2024.
