The Grand Rapids Symphony seeks a creative, detail-oriented, and strategic problem-solver to help execute and support the organization’s communications needs and strategies. Using a variety of channels (i.e. social media and email), the Marketing Coordinator is responsible for developing communication and strategies to promote and increase awareness of GRS initiatives and events while ensuring consistent voice. This position will be working in conjunction with the Director of Brand & Content Development to develop and implement individualized marketing plans for each concert. While also researching and identifying trends in concurrence with maintaining an understanding of GRS brand in relation to content and message-specific guidelines and procedures. Reporting to the Director of Brand & Content Development, this is a full-time, office-based professional position requiring occasional evening and weekend availability related to Symphony concerts and events.

Key Responsibilities

• Research, identify, and understand the unique selling points of each concert, the target audience, and the best channels to reach them.
• Design and execute email campaigns that promote upcoming concerts, special offers, and other events.
• Monitor open rates, click-through rates, and conversion rates to refine content and targeting.
• Collaborate with the Patron Services department to support the planning and execution of Symphony events, including advertising and promotional efforts.
• Manage and grow the Symphony’s presence across various social media platforms.
• Create and schedule engaging content for social media, ensuring consistency with the brand voice and messaging.
• Monitor social media engagement, track trends, and respond to inquiries or comments to foster community interaction.
• Assist with the development of print materials, digital ads, and other collateral to support marketing initiatives.
• Conduct research and assist in analyzing audience engagement data, helping to measure and optimize marketing effectiveness.
• Serve as a liaison between the marketing department and other internal teams to ensure effective communication and collaboration.
• Attends other events (rehearsals, community events, etc.) to gather content.
• Participates as a member of front of house operations for Symphony concerts and events.
• Performs other duties as assigned.

• Bachelor’s degree in marketing, communications, or other related field is preferred, with a minimum of 2 years of professional experience required. In lieu of education, candidates with at least five years of professional experience in similar roles will also be considered.

• A successful candidate will have strong verbal and writing communication skills and should be able to manage multiple projects with competing deadlines simultaneously. Exceptional candidates will have prior experience in the arts and/or nonprofit organizations.
• Prior experience working with Adobe Products, Microsoft Office, and social media is required.
• Additional experience with Asana (or other project management systems), SharePoint, photography, and videography is preferred.
• The ability to represent the organization in a variety of situations, working cooperatively and flexibly with people of various backgrounds, including all levels of staff, board, donors, and volunteers.
• A driven, versatile and flexible self-starter. We’re looking for someone who can thrive in our fast-paced, arts environment.
• Excellent organizational and time management skills; attention to detail is essential.
• Eagerness to work within an organizational philosophy that stresses the importance of open communication, positivity, humor, teamwork, and the desire to meet rising expectations.