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The Marketing and Communications Associate serves as part of the marketing and communications team, supporting other departments throughout the school. They manage all organic communication, effectively informing and promoting the school, its brand, its people, and its mission. The Marketing and Communications Associate must be creative, well-versed in photo and video production, digitally savvy, organized, an excellent writer and editor, and willing to learn. This full-time or part-time position reports to the Marketing and Communications Manager.
RESPONSIBILITIES
Primary responsibilities include, but are not limited to:
Photography
Assist with photographing classroom activities and lectures, student life, and athletics
Shoot events as necessary (Auction Gala, Arts Concerts, etc.)
Edit pictures to match the established aesthetic in a timely manner
Videography
Ability to plan, shoot, and edit compelling videos for social media and special projects
Film b-roll throughout the year
Research and manage production equipment, including lights, microphones, cameras, and camera accessories
Social Media Management
Use Facebook, Instagram, and LinkedIn to post compelling and consistent content that fits into the larger marketing strategy
Analyze social media and report on it
Additional responsibilities will likely include:
Communications
Draft and disseminate emails from The Covenant School to any constituency, including current families, potential families, alumni, donors and employees
Website Management
Update the website as needed
Basic understanding of front-end development is a plus, but not required
Writing and Editing
Identify stories to be highlighted on the website and via other media
Graphic Design
Implement the principles of graphic design to create marketing-related materials for internal clients
Assist in the development of new brand assets and guidelines for special projects
Work with the operations team and other departments to establish, streamline, and implement Communication and Brand Guidelines
ESSENTIAL QUALIFICATIONS
Commitment to the Christian faith and seeking spiritual maturity
Willingness to sign and abide by the school’s Statement of Principles, central to the core values of the Institution
Dedicated member of a Christian community
Ability to articulate Covenant’s Christian mission personally and persuasively
Exceptional photo and video skills with a strong grasp of visual storytelling, editing tools, and techniques
Experience in the use of social media and strategic management of various mediums
Written and verbal communication skills; ability to edit for grammar and syntax
Strong organization skills and keen attention to detail
Time management and self-accountability with deadline-driven work
Comfortable working with a team
Ability to collaborate effectively with school colleagues and constituents in a manner that reflects the mission and values of the school
Willingness and ability to learn new programs and processes
Realistic sense of self and talents
Applicants should submit a cover letter, resume, and portfolio to marketing@covenantschool.org.
Located in Charlottesville, The Covenant School is a non-denominational Christian day school serving approximately 700 students in Pre-K through Grade 12 from across Central Virginia. The Covenant School is committed to helping students develop morally, intellectually, and physically through the pursuit of academic excellence and the recognition of God's sovereignty over His creation.