Oversees the day-to-day communications and media relations for Western Michigan's women's basketball, men's soccer, softball and women's golf teams. 

ATTENTION: ON THE WMU HR WEBSITE FOR THIS JOB IT ASKS ABOUT EXPERIENCE WITH FOOTBALL AND HOCKEY. THIS JOB DOES NOT REQUIRE THAT, SO REGARDLESS OF YOUR EXPERIENCE PLEASE SELECT YES. 

MAJOR DUTIES

• Manages media and public relations for assigned sports teams, coordinating daily and game day media needs. Develops, edits, produces, and distributes informational resources for media and public.
• Updates and maintains the official website, athletic-affiliated web pages, and social media platforms.
• Archives team and student-athlete statistics, data, biographical information, and photographs for operational and historical purposes.
• Pitches story ideas to external media outlets for assigned teams and Bronco Athletics.
• Drives proactive creation and implementation of multimedia content and projects using advanced new media technologies to enhance involvement in University Athletics.
• Maximizes stakeholder engagement, to increase ticket sales, boost sponsorship revenues, and elevate donor giving.
• Collaborates with other areas of University Athletics to plan, create, and execute promotional materials and activities, in-game elements, video board operations, and enhance fan experiences at athletic events.
• Manages in-game event staff onsite for designated games, ensuring consistent brand messaging and coordinating public address, video, and entertainment scripts to optimize fan interaction and overall, in-game experience.
• Engages stakeholders to prioritize marketing initiatives, allocate budgets, and develop cohesive elements to enhance brand awareness. Implements chosen initiatives across multiple channels.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in related field from an accredited institution, or equivalent combination of education and experience.
• One year’s relevant experience.
• Experience working in collegiate athletics communications or professional sports media relations.
• Experience collaborating with administrators, coaches, and student-athletes.
• Excellent written and verbal communication skills.
• Strong organizational skills.
• Ability to meet deadlines.
• Social media experience with established and emerging applications.
• Experience in media relations in football or ice hockey.
• Ability to utilize various computer operating systems.
• Experience with creative software.
• Ability to work irregular shifts and extended hours, including weekends and holidays.

Please email adam.e.bodnar@wmich.edu with any questions.

About Western Michigan University

The Office of Strategic Communications & Engagement serves as the intermediary between the University's 16 varsity athletic programs and the local, regional and national media. The mission of our office is to enhance the publicity and showcase the accomplishments of all Western Michigan student-athletes on the field, in the classroom and within the community.The Office of Strategic Communications & Engagement is responsible for maintaining the University Athletic website, wmubroncos.com, and provides video services for the department through Bronco Productions. Additionally, the Strategic Communications & Engagement staff serves as statisticians, historians and provides an expanding range of services to meet the ever-growing needs of the media covering Bronco Athletics and the fans of Western Michigan University.

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