Temporary, Part-Time Digital Content Creator Position Statement

Reports To: Director of Admissions & Communications

FLSA Status: Non-exempt, temporary

Department: Advancement

Learn More About The Alexander Dawson School

Shared Values & Competencies of Dawson Employees

Position Summary

The Digital Content Creator is responsible for capturing, curating, and creating engaging digital content that brings The Alexander Dawson School's story to life. This role supports content production for the School's social media platforms, website, and digital communications, with a focus on showcasing student life, school events, and community activities. Working closely with the Advancement Team (Admissions/Enrollment, Development, and Marketing/Communications), the Digital Content Creator provides essential photography, videography, and social media support to promote the Dawson brand and the strategic direction. This position ensures all digital content aligns with the School's Mission, Vision, Core Values, Strategic Direction, and brand guidelines while maintaining an active, authentic online presence across all platforms.

Essential Functions
The essential duties and responsibilities of this position include, but are not limited to:

Professional Work Habits & Mission Alignment 

• Professional Standards & Conduct: Consistently upholds professional standards of personal presentation, punctuality, attendance, and engagement at meetings, duty coverage, safety protocols, decision-making, and maintains required credentials.

• Commitment to Dawson Culture: Demonstrates a comprehensive understanding and support of Dawson's mission, vision, core values, and diversity statement; actively participates in school-wide events.

• Confidentiality & Ethical Practice: Honors confidentiality of school, student, and family information and demonstrates ethical decision-making in all professional contexts. Talks to people and not about people.

• Working Agreements: Upholds Dawson working agreements, such as assuming positive intentions in all interactions, holding self and others accountable for the impact of words and actions, mindfully sharing the air, and proactively looking for solutions before problems escalate.

Knowledge & Expertise 

Digital Content Creation & Social Media

• Supports the social media content calendar by assuming assigned tasks and creating engaging social media content across the School's digital platforms
• Produces creative digital content, including photography, videography, and graphics for social media, website, and email communications.
• Collaborates with various departments to gain insight for assigned stories.
• Monitors social media trends and engagement to keep content fresh and relevant.
• Applies a strategic direction lens when capturing and sharing the School's story.
• Respects the School's privacy guidelines and families’ consent rules when photographing or filming students. 

Website & Content Support

• Curates and organizes digital assets, including photos, videos, and graphics, for use across multiple platforms.
• Maintains familiarity with SEO best practices to optimize web and social content visibility. 

Branding & Marketing Support

• Ensures all digital content aligns with the School's brand guidelines and visual identity standards.
• Assists with the design and production of digital promotional materials for events and initiatives.

Events Coverage

• Builds excitement and awareness of community events in the weeks leading up to events, performances, etc., increasing interest. 
• Provides photography and videography coverage for school events, including admissions events, fundraising activities, and community gatherings. Working some nights and weekends is required. 
• Creates real-time social media content during events to boost engagement and awareness.
• Supports event promotion through digital channels.

Professional Growth & Self-Awareness

• Self-Reflection & Growth Mindset: Demonstrates deep self-awareness, consistently seeks feedback, identifies areas for improvement, and implements meaningful changes to practice.
• Professional Learning & Adaptation: Creates personal development plans, actively seeks learning opportunities, and demonstrates flexibility in adapting to Dawson's culture and practices.
• Effective Communication & Listening: Demonstrates excellent listening skills, remains alert to diverse perspectives, and communicates effectively with various stakeholders throughout change processes.

Care for Others & Community Investment 

• Family Communication & Partnership: Establishes reliable, clear communication systems with families, regularly shares student progress, and responds appropriately to concerns with supervisor consultation.
• Team Collaboration & Engagement: Actively participates in team meetings and collaborative efforts, contributes positively to grade-level or department teams, and seeks appropriate guidance from colleagues.
• Learns From Others: Consistently consults with mentors, supervisors, and colleagues for guidance on student interventions, parent communication, and classroom challenges.

Identity Awareness: Demonstrates a commitment to ongoing cultural competency and exhibits a deep understanding of how identity and lived experiences influence relationships and interactions.

Qualifications, Education & Experience

• Bachelor’s Degree (B.A.) from a four-year college or university preferred but not required
• To perform this job successfully, an individual should have advanced skills in Google Docs, Forms, and Sheets, as well as Microsoft Word and Excel for Apple or comparable software
• To perform this job successfully, an individual should have advanced experience with Adobe Creative Suite, Premiere Pro, and Canva 
• Ability to write digital content copy
• Ability to solve practical problems. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
• Ability to manage multiple projects at one time and successfully meet deadlines

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• The noise level in the work environment is usually moderate.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• While performing the duties of this job, the employee is regularly required to stand and walk; use hands to handle or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

About The Alexander Dawson School

The Alexander Dawson School at Rainbow Mountain is a coed, preschool to eighth-grade independent school located in the Summerlin area of Las Vegas, Nevada. Close to Red Rock Canyon National Conservation Area and about twenty minutes from downtown Las Vegas, Dawson's Mission, Vision, Diversity Statement, and Core Beliefs are a reflection of the beautiful environment it calls home. A Stanford University Challenge Success School, Dawson has emerged as a beacon school where student voice is the fabric of the culture. Apply today: https://www.adsrm.org/about-dawson/employment

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