ABOUT GSLA

Founded in 1998, the Georgia Senior Living Association (GSLA) is the leading trade association representing senior living providers and industry partners across Georgia. GSLA advances the senior living profession through advocacy, education, and strategic partnerships. Over the past five years, GSLA has experienced significant growth in programs, attendance, board leadership, and statewide and national recognition.

As GSLA continues to evolve, the Association is focused on aligning its membership growth with the strength and impact of its programs. GSLA is seeking a Director of Membership & Development to lead an intentional, data-informed, and relationship-driven approach to membership and sponsorship growth.

POSITION SUMMARY

The Director of Membership & Development is a senior-level leadership role responsible for driving membership growth, retention, and sponsorship development. Reporting directly to the President & CEO, this position blends strategy, data analysis, and relationship-building to strengthen GSLA’s membership base and revenue model.

This role is both operational and aspirational. The Director will build systems, leverage data, and cultivate relationships to support sustainable growth while elevating the member and sponsorship experience. The ideal candidate is comfortable creating structure, advancing strategy, and representing GSLA in highly relational environments.

KEY RESPONSIBILITIES

Membership Strategy & Growth

• Develop and execute a multi-year membership growth and retention strategy aligned with GSLA’s strategic values.
• Design and manage the full membership lifecycle, including prospecting, onboarding, engagement, renewal, and re-engagement.
• Analyze membership data and market trends to identify growth opportunities.
• Establish scalable systems, workflows, and standard operating procedures to support consistent and measurable growth.

Sponsorship & Revenue Development

• Lead membership-related revenue development efforts, including sponsorship strategy and execution.
• Cultivate and steward strong relationships with existing and prospective industry partners.
• Partner with internal teams to align sponsorship offerings with education, conferences, and strategic initiatives, identifying new non-dues revenue opportunities aligned with existing programs and events

Data, Systems & Reporting

• Alongside the Director of Operations, serve as GSLA’s internal lead for AMS and membership reporting.
• Produce clear, narrative-driven reports for leadership, board, and committees that translate data into insight and action.
• Use data to measure performance, inform decision-making, and refine strategy.
• Ensure accuracy, integrity, and confidentiality of membership and sponsor data.

Relationship Management & Engagement

• Build trusted, long-term relationships with members, sponsors, volunteer leaders, and partners.
• Serve as a visible ambassador for GSLA at meetings, conferences, and events across Georgia.
• Coordinate the efforts of committees and volunteer leaders to strengthen engagement and produce event-based outcomes.
• Ensure a high-quality, responsive experience for members and sponsors.

Leadership & Collaboration

• Partner closely with the President & CEO and leadership team to align membership and development efforts with organizational goals, contributing to organizational planning and strategic discussions.
• Collaborate across departments to deliver a cohesive, value-driven member experience.

QUALIFICATIONS & EXPERIENCE

• Georgia (US) Residency is Required.
• Bachelor’s degree required; degree in business, marketing, communications, nonprofit management, or a related field preferred.
• 6–8 years of experience in association management, membership development, or nonprofit development.
• Demonstrated success in membership growth, sponsorship development, or revenue strategy.
• Association or nonprofit experience strongly preferred.
• Advanced comfort with AMS platforms, project management software, reporting tools, and data analysis.
• Strong ability to translate data into strategic insight and clear communication.
• Excellent interpersonal, communication, and relationship-building skills.
• Strong project management skills with the ability to manage multiple priorities.
• Familiarity with the senior living industry is a plus, but not required.

WORK ENVIRONMENT & EXPECTATIONS

• Atlanta-based, with frequent in-person meetings and regular travel throughout Georgia - occasional overnight stays required.
• Virtual office structure with regular in-person and digital collaboration.  Must have a quiet place to work from home without distraction.
• Comfort engaging with audiences at all levels, from frontline professionals to executive leaders.

GSLA OFFERS

• Competitive compensation commensurate with experience.
• Comprehensive benefits including health, dental, vision, 401(k), and paid time off.
• Virtual work environment with meaningful in-person engagement.
• GSLA is committed to team member growth.  Resources dedicated to professional development, membership, events, and activities through ASAE, GSAE, and Argentum. 
• An opportunity to make a lasting difference in a positive environment where you are a valued member of a collaborative team. 

TO APPLY

Please submit a letter of interest and resume to gsla.recruitment@gmail.com with the subject line: Director of Membership & Development. Applications must be received by January 20.

GSLA is an equal opportunity employer and values a diverse and inclusive workplace.

Location: Atlanta-based | Virtual with Frequent In-Person Engagement
Status: Full-Time, Exempt

About Georgia Senior Living Association

Founded in 1998, GSLA is a non-profit, member-based, trade association representing Georgia's senior living industry and the growing population it serves. Members range from state-licensed assisted living communities (ALC), personal care homes (PCH), Memory Care Communities (MC), and retirement campuses where assisted living, personal care, and memory care may be a component (CCRC), as well as Industry Partners (IP) that provide products and services for the senior living industry. While GSLA membership is diverse, our mission is shared by all. GSLA works to ensure the right of every Georgia senior to receive quality care in a choice-driven, dignified, safe, and clean residential home-environment. The mission of the Georgia Senior Living Association (GSLA) is to promote the quality of life for Georgia seniors by leading the senior living industry through education, advocacy, and partnerships. GSLA is the only association that exclusively represents and supports Georgia's Senior Living Communities.

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