Position Summary:

Fort Lewis College seeks a culture-builder, people leader, and recruitment strategist to lead a modern, performance-driven Admission operation. The Director of Admission supports the College’s strategic enrollment goals through the recruitment, admission, and enrollment of undergraduate first-year, transfer and readmit students.

The Director leads the Admission Office, a team of approximately 15 professionals organized in a team-based, academic sales model that includes recruitment, campus visits, and processing and system functions. This role provides vision and leadership for a pipeline-focused recruitment strategy, ensuring clear goals, shared accountability, and consistent student engagement from inquiry throughout enrollment.

Working in close partnership with Enrollment Management, Marketing & Communications, and campus partners, the Director is responsible for top-of-funnel strategy, undergraduate admission policy, the effective use of Technolutions Slate CRM to drive outreach, conversion and enrollment outcomes. The Director sets expectations, coaches leaders, and builds a culture where data, collaboration, and care for students goes hand-in-hand. This position reports to the Vice President of Enrollment Management.

You’ll be successful in this role if you enjoy leading teams that balance heart with results. You believe that clear goals, shared metrics and coaching empower staff to do their best work. You are energized by fast-paced environments, comfortable making data-informed decisions, and skilled at translating numbers into action. You value systems and structure – but you know that strong recruitment outcomes are built through trust, transparency, and a positive team culture. You are adaptable, curious, and willing to test, learn, and improve. And you’re excited to live and work in a small mountain town while playing a key role in advancing access, equity and opportunity at one of the nation’s top public liberal arts colleges for diversity.

Job Description:

Leadership & Culture 

• Provide vision, leadership, and operational oversight for the Admission Office  
• Lead and develop a team-based academic sales model, setting clear expectations for outreach, follow-up, and student engagement 
• Hire, supervise, and support professional staff directly or through delegation, fostering accountability, collaboration, and continuous improvement 
• Lead regular performance review cycles that focus on progress, coaching, and continuous improvement 
• Build an inclusive, student-centered culture that empowers staff to innovate, solve problems and deliver exceptional service 
• Create a work environment that values equity, belonging, and professional growth  

Strategy, Performance & Enrollment Outcomes  

• Meet institutional enrollment goals by developing and executing a comprehensive recruitment and yield strategy  
• Establish and monitor clear recruitment goals, conversion benchmarks, and key performance indicators (KPIs) across student populations and markets for the Admission Team 
• Use Slate CRM dashboards and reporting to assess pipeline health and inform strategic decisions to guide outreach strategy, territory management, and performance tracking  
• Lead regular assessment of recruitment activities, conversion trends, and enrollment outcomes to inform strategy adjustments  
• Recruitment, Outreach & Communications  
• Provide strategic leadership and oversight for all undergraduate admission recruitment, outreach, and communication efforts, ensuring a cohesive, culturally responsive, data-informed, and student-centered approach across the enrollment funnel. 
• Direct and assess the full portfolio of recruitment, visit, and yield programming—on and off campus—holding teams accountable for execution, quality, student experience, and measurable impact on enrollment outcomes. Use data and feedback to continuously refine events and outreach activities to support student decision-making. 
• Establish and oversee smart, efficient recruitment travel and outreach strategies, including market prioritization and territory planning, that stabilize existing markets and advance growth in emerging markets. Ensure travel and outreach investments are aligned with enrollment priorities and demonstrate clear return on effort and resources. 

Operations, Policy & Collaboration  

• Ensure efficient and accurate processing of applications by overseeing admission policies, procedures, and systems
• Partner with the Vice President of Enrollment Management on admission policy development, tuition classification and Native American Tuition Waiver processes  
• Collaborate with campus partners – including Academic Affairs, Diversity Affairs, Student Affairs, Athletics, Honors, Housing, Skyhawk Station, International Programs and others to advance enrollment goals 
• Contribute to the institution-wide enrollment planning with senior leadership, aligning recruitment strategy with broader college priorities  
• Mange and steward the Admission Office budget responsibly  
• Other Duties  
• Maintains knowledge and awareness of digital accessibility including the American with Disabilities Act and Section 508. 
• Produces and remediates digitally accessible materials in accordance with FLC standards. 
• Perform other duties as assigned 

Minimum Qualifications

• Bachelor’s degree from a regionally accredited institution  
• Minimum of five years of experience in a college or university admission office, or closely related enrollment role.  
• Demonstrated experience leading and supervising professional staff, with a commitment to coaching, development, and accountability.  
• Record of success in developing and executing strategic enrollment or recruitment goals 
• Strong written and verbal communication skills 
• Demonstrated commitment to diversity, equity, inclusion, and student success, and experience working with broadly diverse communities  
• Ability to understand and effectively use complex student information systems and CRM tools.  

Preferred Qualifications

• Master’s degree in relevant field 
• Ability to analyze, interpret, and apply enrollment data and performance metrics  
• Experience leading recruitment teams using a goal-driven, sales-informed model 
• Solution-oriented approach with creativity, flexibility and comfort leading change 
• Experience working with first-generation students, low-income students, students of color, rural students, or other historically marginalized populations.
• Demonstrated ability to design and implement short- and long-term recruitment strategies, policies and procedures  
• Experience building collaborative, goal-focused relationships with campus partners  
• Experience with Technolutions Slate CRM  
• Experience partnering with marketing and communications team to engage 16–24-year-old audience 
• Budget management experience