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On behalf of The Mabin School, we are seeking a dynamic, strategic, and community- oriented Director of Admissions & Communications to join the Leadership Team.
Reporting to the Principal, this individual will lead all aspects of admissions, enrollment strategy, marketing, and communications, playing a critical role in shaping the school’s growth, brand, and community engagement. This is a highly visible and relationship-driven role that interfaces with prospective families, current parents, faculty, alumni, and the Board.
The Director will serve as a key ambassador for the school, responsible for articulating and elevating Mabin’s unique value proposition in a competitive independent school landscape. They will bring a thoughtful, data-informed approach to enrollment management while also fostering a warm, inclusive, and highly personalized admissions experience that reflects the school’s values. This role offers the opportunity to drive strategic initiatives, strengthen community connections, and play a meaningful part in advancing the school’s mission and long-term vision.
KEY RESPONSIBILITIES
Admissions & Enrollment Strategy
Lead the full admissions lifecycle, including inquiries, tours, interviews, offers, and onboarding of new families
Manage re-enrollment and retention strategies to maintain strong enrollment and waitlists
Track and analyze admissions data, including enrollment trends, attrition, and conversion metrics
Ensure an inclusive, transparent, and welcoming admissions experience for all families
Marketing & Communications
Oversee all school communications, including newsletters, website, and social media (Instagram, LinkedIn, Facebook)
Lead the development of marketing materials and ensure consistency of the Mabin brand
Manage and edit key publications, including the school’s annual magazine
Capture and promote the daily life and key moments of the school community
Community Engagement & Events
Serve as a key ambassador for the school, presenting to prospective families and representing Mabin at events
Lead Open Houses, tours, and admissions-related events
Collaborate with the Parent Association and support community-building initiatives
Develop programs such as parent ambassador initiatives to enhance engagement
Leadership & Governance
Partner with the Leadership Team to align admissions and communications with the school’s mission and strategic priorities
Present to the Board as required and contribute to broader school initiatives
Support key transitions, including Grade 6 to 7 placements
EXPERIENCE & QUALIFICATIONS
2–3+ years of experience in admissions within an independent school environment
Experience in communications, marketing, or brand management (education sector
preferred)
Strong understanding of the Toronto independent school landscape
Demonstrated leadership experience in an educational or community-focused setting
Exceptional interpersonal, communication, and organizational skills
Commitment to equitable admissions practices and inclusive community building
AISAP is the Association of Independent School Admission Professionals. In fact, AISAP is the only association that has admission and enrollment management professionals as its sole mission and focus. Our vibrant community of over 3,000 professionals is willing to share experiences and insights in all aspects of independent school and private school admission and enrollment management. With their help, we aspire to inspire and serve every admission and enrollment professional to maximize their impact on the world of education.